Search engine optimization means no to optimize the search engine rather than to optimize you website regarding the search engine.
SEO of your website is as much as needed as you are taking a diet but it is not as prescribed by your dietcian. SEO play a vital role in ranking your website in search engine on top , if your website rank on top in search engine like “Google” , “Yahoo” , “Microsoft Edge” ect you will get more traffic and engagement on your website.
How search engine Work
For ranking ( Indexing ) your website you have a good knowledge about how search engine works. If some one some thing search on search engine and search engine provide a good content on topics user has searched then user comes after and after because the search engine has provided a relevant content to the user.
This concept is also known a user as a good searcher.
While planning for SEO of a website you should have to divide it into 2 buckets :-
- On page SEO
- Off Page SEO
On Page SEO
On Page SEO Cover all elements of your web page and website to make it easy , that search engine can find , index and rank you website regarding your content.
On page SEO depends on various things as :
- Website Content
Website content is a king in indexing your website on search engine . Content of your website or blog is around you topics. Other Body formatting such as bolding certain keyword , highlighting some paragraph can optimize your blog or website to rank in google.